{"id":205201,"date":"2026-10-21T17:14:54","date_gmt":"2026-10-21T15:14:54","guid":{"rendered":"https:\/\/factorial.com\/blog\/factorial-play\/videos\/the-misunderstood-strategic-decision\/"},"modified":"2026-10-21T17:14:54","modified_gmt":"2026-10-21T15:14:54","slug":"the-misunderstood-strategic-decision","status":"publish","type":"factorial_video","link":"https:\/\/factorial.com\/blog\/it\/factorial-play\/videos\/the-misunderstood-strategic-decision\/","title":{"rendered":"The Misunderstood Strategic Decision"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":192403,"_related_episode":205151,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1208090836","_speaker_id":204309,"_video_description":"In a challenging leadership environment, effective communication and transparency are vital for team management and decision-making. Segolene Finet and Guillaume Cribier emphasize that leaders must challenge their understanding of difficult decisions to explain them better to their teams. Acknowledging doubts while maintaining trust is crucial, as openly questioning leadership can alienate team members. They highlight the importance of addressing the emotional impact of changes, such as product roadmap shifts, to foster a supportive team culture aligned with company values. By focusing on these aspects, leaders can navigate complex situations while ensuring their team's engagement and commitment. According to Segolene Finet and Guillaume Cribier, embracing transparency and emotional awareness is key to successful leadership. Don\u2019t miss more tips and insights on leadership and team management in the full episode.","_video_transcription":"00:09 - Question 1.Faced with a strategic decision that's hard to understand, what should a good leader or manager do?\r\n00:17 - A: Follow the direction.B: Challenge.C: Protect.D: The Joker.\r\n00:27 - On this question, I'd say start by challenging.I'll go straight for the Joker, because for me it's about communicating with transparency \u2014 the fundamental quality.\r\n00:50 - Hello, Segolene.So happy to be here.Likewise.I chose challenge because in order to explain a decision well to your teams \u2014 especially if it's a difficult one,something people don't want to do or hear \u2014 you need to have truly understood it yourself and be sufficiently convinced yourself,or at least really have all the details,including what isn't told to you immediately when a leadership team makes fairly drastic changes.\r\n01:20 - So you need to challenge yourself in order to explain it better afterward.\r\n01:24 - But to use the word challenge \u2014 would you challenge, for example,your leadership on the decision itself, or is it really about challenging for understanding?\r\n01:32 - Sometimes yes \u2014 in the leadership committee you do challenge a decision.\r\n01:35 - Knowing that sometimes, when you challenge yourself as a leader, you may not be fully convinced and still have to accept a decision that you understand rationally?\r\n01:49 - I agree with you on the idea of truly...I took the Joker because there was something missing that I consider fundamental: communicating with transparency.\r\n01:59 - I'm convinced that teams need transparency,especially on decisions that can be a little sensitive.\r\n02:08 - They'll understand more readily if you communicate this transparently.\r\n02:11 - Already more people will get on board and will try to anticipate that shift in direction.\r\n02:18 - I agree with you on the principle of transparency,but in real life, how do you actually do it if you're not completely on board with the decision that was made?\r\n02:29 - That's a very good question.I think it's legitimate to say to your teams that sometimes there can be doubts.\r\n02:36 - But ultimately \u2014 especially when you're part of a leadership team \u2014 you can't start a mutiny by putting yourself at odds with leadership, saying: I have serious doubts,I don't fully agree, but we're going to do it anyway.\r\n02:50 - Right there, I think you already lose part of your team by doing that.\r\n02:53 - In the end, it really comes down to shared trust.So that's one thing I do.\r\n02:58 - And then the other thing I do when there are difficult decisions \u2014 particularly decisions I don't necessarily agree with \u2014 is that I tend to really focus on the emotional side of it too.\r\n03:10 - Because in reality, there's a mini grieving process that happens a lot,especially on the product side.\r\n03:14 - The product roadmap changes, you're abandoning a great investment \u2014 a really great product that the team had worked on \u2014 but it just doesn't meet a market need, etc.\r\n03:22 - So there's a real need to take people's emotions into account,not just be in corporate robot mode: That's it, this product, we're cutting the product line, bang, we move on.\r\n03:32 - And then wonder why people\r\n03:39 - rarely ask questions.Question two: in a rollercoaster environment, what is the real key","_has_trailer":false,"_trailer_vimeo_id":"","_trailer_youtube_id":"","_video_duration":"","_video_thumbnail":""},"categories":[],"factorial-categories":[],"class_list":["post-205201","factorial_video","type-factorial_video","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Misunderstood Strategic Decision | Factorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorial.it\/blog\/factorial-play\/videos\/the-misunderstood-strategic-decision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Misunderstood Strategic Decision\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factorial.it\/blog\/factorial-play\/videos\/the-misunderstood-strategic-decision\/\" \/>\n<meta property=\"og:site_name\" content=\"Factorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factorial.it\/wp-content\/uploads\/2025\/11\/17131146\/factorial-open-graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@factorialapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factorial.com\/blog\/it\/factorial-play\/videos\/the-misunderstood-strategic-decision\/\",\"url\":\"https:\/\/factorial.com\/blog\/it\/factorial-play\/videos\/the-misunderstood-strategic-decision\/\",\"name\":\"The Misunderstood Strategic Decision | Factorial\",\"isPartOf\":{\"@id\":\"https:\/\/factorial.com\/blog\/#website\"},\"datePublished\":\"2026-10-21T15:14:54+00:00\",\"dateModified\":\"2026-10-21T15:14:54+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factorial.com\/blog\/it\/factorial-play\/videos\/the-misunderstood-strategic-decision\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factorial.com\/blog\/#website\",\"url\":\"https:\/\/factorial.com\/blog\/\",\"name\":\"Factorial\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/factorial.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factorial.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/factorial.com\/blog\/#organization\",\"name\":\"All-in-one business management software - 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