{"id":183611,"date":"2026-03-13T12:28:48","date_gmt":"2026-03-13T10:28:48","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/10-tips-2\/"},"modified":"2026-03-13T13:28:00","modified_gmt":"2026-03-13T11:28:00","slug":"10-tips-costruire-brand","status":"publish","type":"factorial_video","link":"https:\/\/factorial.it\/blog\/factorial-play\/videos\/10-tips-costruire-brand\/","title":{"rendered":"10 Tips: Costruire il Brand"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":182879,"_related_episode":183579,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1169845630","_speaker_id":185728,"_video_description":"Secondo JOAN ALVARES e SARA CARMONA, \u00e8 fondamentale comunicare emozioni anzich\u00e9 tecnicismi per connettersi realmente con il pubblico. Le aziende B2B devono concentrarsi su come far sentire i clienti, piuttosto che su prezzo e prodotto. Creare un brand efficace richiede una strategia creativa che tenga conto delle vendite e delle esigenze dei consumatori. Stabilire priorit\u00e0 chiare \u00e8 essenziale, poich\u00e9 quando tutto \u00e8 importante, nulla lo \u00e8. La leadership e i valori aziendali devono riflettersi nella comunicazione e nella gestione del team. Non perdere ulteriori suggerimenti e approfondimenti su come migliorare la tua strategia aziendale nella puntata completa.","_video_transcription":"00:15 - Ciao, sono Sara, direttrice creativa di Factorial,: non parlare all'azienda,parla a una persona che ha un problema.\n00:23 - La gente non ricorda cosa fa il tuo prodotto,ma le emozioni che suscita.\n00:27 - Quasi tutte le aziende B2B competono o sul prezzo o sul prodotto.\n00:31 - Le persone non vogliono sapere cosa fai, ma come le farai sentire.\n00:35 - Non usare tecnicismi, usa un linguaggio semplice.Se racconti un prodotto con i dati, stai facendo informazione.\n00:41 - Se lo racconti con le emozioni, diventi seducente.\n00:44 - Per prima cosa, cerca di fare un buon prodotto.Poi, crea un brand che lo racconti.\n00:48 - La creativit\u00e0 senza strategia \u00e8 come cercare di svegliarsi con un decaffeinato: non serve a niente.\n00:53 - Fare una campagna senza considerare le vendite o i consumatori \u00e8 come avere un aereo senza pilota.\n01:00 - Quando tutto \u00e8 importante, niente \u00e8 importante.Scegli bene le tue priorit\u00e0.\n01:05 - Bene.","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[958],"factorial-categories":[],"class_list":["post-183611","factorial_video","type-factorial_video","status-publish","hentry","category-consigli-di-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips: Costruire il Brand | Factorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorial.it\/blog\/factorial-play\/videos\/10-tips-costruire-brand\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Tips: Costruire il Brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factorial.it\/blog\/factorial-play\/videos\/10-tips-costruire-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Factorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T11:28:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factorial.it\/wp-content\/uploads\/2025\/11\/17131146\/factorial-open-graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@factorialapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factorial.it\/blog\/factorial-play\/videos\/10-tips-costruire-brand\/\",\"url\":\"https:\/\/factorial.it\/blog\/factorial-play\/videos\/10-tips-costruire-brand\/\",\"name\":\"10 Tips: Costruire il Brand | Factorial\",\"isPartOf\":{\"@id\":\"https:\/\/factorial.it\/blog\/#website\"},\"datePublished\":\"2026-03-13T10:28:48+00:00\",\"dateModified\":\"2026-03-13T11:28:00+00:00\",\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factorial.it\/blog\/factorial-play\/videos\/10-tips-costruire-brand\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factorial.it\/blog\/#website\",\"url\":\"https:\/\/factorial.it\/blog\/\",\"name\":\"Factorial\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/factorial.it\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factorial.it\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/factorial.it\/blog\/#organization\",\"name\":\"All-in-one business management software - 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